UNICEF and Kerala state branch of Indian Medical Association (IMA) joined hands on Friday to promote safe and healthy practices in the state for improving maternal and child health.
The UNICEF-IMA partnership was jointly announced by Dr AV Jayakrishnan, President of IMA Kerala State Brqnch and Job Zachariah, Chief of UNICEF of Kerala and Tamil Nadu at a function here.
Describing the partnership as a giant leap in the health scenario of the state, Jayakrishnan said, "As part of the partnership, IMA and UNICEF will orient all the 35,000 doctors of the association in the state, on the importance of prescribing good practices to their patients, besides medicines".
"Each branch of the total 103 spread in all the 14 districts in Kerala will adopt ten schools for promoting behavioural practices among students who will carry the message to homes", he said.
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